HydroStraw Acquired by Profile Products

Feb. 21, 2020
The acquisition expands Profile’s product line, distributor network, and geographic footprint.
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BUFFALO GROVE, IL (February 20, 2020) — Profile Products today announced the acquisition of the erosion control and seed business HydroStraw, LLC. Profile is a provider of environmentally friendly soil, water, and vegetation management solutions. The transaction includes all HydroStraw erosion control and seed product lines, as well as the company's Rockford, WA, production plant/distribution center and employees. According to Profile, the acquisition will strengthen Profile's ability to meet a wide variety of customers' product and service needs. 

In addition, Profile gains new manufacturing and distribution capabilities in a strategically important market with the acquisition of HydroStraw’s facility in Washington

“The strategic operational location will support Profile’s ability in the western United States to further develop fiber manufacturing and rolled erosion control product technologies while increasing production capabilities as we continue to expand our business,” said Jim Tanner, president and CEO of Profile Products.

The acquisition augments Profile’s erosion control technologies with HydroStraw’s hydraulic mulches, equipment, and seed businesses complementing Profile’s broad range of products including Flexterra High Performance-Flexible Growth Medium (HP-FGM), ProGanics® Biotic Soil Media (BSM), and base mulch hydroseeding solutions. HydroStraw’s products also align with Profile’s environmentally friendly approach to erosion control by offering non-toxic and biodegradable solutions.  

These new products join Profile’s extensive, global portfolio, which also includes leading technologies for landscaping, sports field conditioning, horticulture mixes, and golf course construction and maintenance.

“HydroStraw has established a strong market presence with products, service, and technology that fit well with our product portfolio and our corporate culture,” Tanner said. “By combining our respective products and technology, this acquisition advances our mission of delivering a full range of solutions and services to assist customers with their turf establishment and erosion control requirements.”

The transaction closed on February 20, 2020. Financial details were not disclosed.

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